![]() ![]() ![]() With 10 chapters and 208 pages, the work shows what characterizes Marketing 3.0 and how this concept became popular.Ībout the authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan It is considered as a marketing totally focused on values and in the desire of making the world a better place. Published in 2010, by Wiley, the book “Marketing 3.0” brings a concept made by Hermawan Kartajaya and Iwan Setiawan, consultants of a marketing consultancy company in Southeast Asia, with the help of Philip Kotler. Keep reading this summary to know how marketing has evolved. You can’t get stuck in the past when the behavior of your clients is changing! The market faces constant transition, and your company needs to be ready for this new era! In the book “Marketing 3.0”, written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, you will see a new concept of marketing that will help you and your business understand how marketing needs to adapt to new trends. Português English Español Français Italiano Alemão Russo ![]()
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