The dialogues in "Kalam" are in the Kapampangan language, except in special cases where English and Tagalog are realistically the fitting languages. It will be an exciting mix of urban fantasy, action, romantic comedy, drama, and social relevance, while using Kapampangan culture-both past and present, folk and modern, rural and urban-as canvass. "Kalam" tackles the life and adventures of a new generation of witches and healers (gifted people, or in Kapampangan, ding ating kalam) born in urban Pampanga and how they struggle to fit in a skeptical, discriminating, and fearful society. Infomax.8, a Kapampangan cable channel based in the City of San Fernando, and Kalalangan Kamaru, a group of multidisciplinary Kapampangan youth cultural workers, are seeking to revolutionize Kapampangan mass media by crafting the first ever Kapampanganovela (Kapampangan telenovela) in the history of Philippine broadcasting.
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